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Would you pay for YouTube Pro?
Forget YouTube Premium which charges too much and offers too little. What would happen if the video-sharing titan created a more aggressive yet…
Apr 2, 2021
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Alexandre Botão
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Would you pay for YouTube Pro?
alexbotao.substack.com
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March 2021
How social audio may boost or break your business strategy
Clubhouse, Spaces, Fireside… the “pivot to” season is opening again. Here’s what will work and what can go wrong with the “next best thing” in media
Mar 23, 2021
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Alexandre Botão
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How social audio may boost or break your business strategy
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Newsletters are not meant to save journalism
Behold media’s otherworldly talent of keeping the hope alive: the recycled hype around “new” methods of presenting (and charging for) online content is…
Mar 15, 2021
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Alexandre Botão
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Newsletters are not meant to save journalism
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What I talk about when I talk about stupid algorithms
By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights, does the content creator a disservice, and sets up a…
Mar 8, 2021
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Alexandre Botão
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What I talk about when I talk about stupid algorithms
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February 2021
Hit the headphone, Jack
A world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's poignant epiphany)
Feb 25, 2021
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Alexandre Botão
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Hit the headphone, Jack
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The silent war for the noisy market of ubiquitous computing
Why it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change all of our personal, professional…
Feb 21, 2021
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Alexandre Botão
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The silent war for the noisy market of ubiquitous computing
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The laZy generation
Multiple reports and studies have been warning that sports industry has a Gen Z problem. The “problem” part is real, but they’re blaming the wrong…
Feb 12, 2021
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Alexandre Botão
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The laZy generation
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The subscription game is actually the cancel anytime game
Who’s winning — and losing — the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies’ numbers
Feb 6, 2021
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Alexandre Botão
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The subscription game is actually the cancel anytime game
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January 2021
In fake news, there's no such thing as ghosts
Despite the distorted narrative created by social platforms and indulged by key media figures, misinformation is not led by robots, foreign spies, or…
Jan 27, 2021
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Alexandre Botão
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In fake news, there's no such thing as ghosts
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Alexa, shouldn't you be the voice of your generation?
Why have neither the virtual assistant AI technology from Amazon (nor the one developed by Google) reached the promised land?
Jan 19, 2021
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Alexandre Botão
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Alexa, shouldn't you be the voice of your generation?
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How to save the TV industry using only print media’s mistakes (and a Bill Murray movie)
The false dilemma of cord-cutter vs cord-forever has newspapers fiasco written all over it
Jan 11, 2021
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Alexandre Botão
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How to save the TV industry using only print media’s mistakes (and a Bill Murray movie)
alexbotao.substack.com
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7 Tips That’ll Help You Take Criticism More Personally
What do solo media professionals such as YouTubers, podcasters or writers miss without a “boss”, and how the overprotective culture will ruin most of…
Jan 5, 2021
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Alexandre Botão
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7 Tips That’ll Help You Take Criticism More Personally
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