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referentsia
Digital Media, Tech & Journalism
By Alexandre Botão · Launched 2 years ago
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Would you pay for YouTube Pro?
Forget YouTube Premium which charges too much and offers too little. What would happen if the video-sharing titan created a more aggressive yet affordable paid subscription service?
Alexandre Botão
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Would you pay for YouTube Pro?
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How social audio may boost or break your business strategy
Clubhouse, Spaces, Fireside… the “pivot to” season is opening again. Here’s what will work and what can go wrong with the “next best thing” in media
Alexandre Botão
Mar 23, 2021
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How social audio may boost or break your business strategy
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Newsletters are not meant to save journalism
Behold media’s otherworldly talent of keeping the hope alive: the recycled hype around “new” methods of presenting (and charging for) online content is…
Alexandre Botão
Mar 15, 2021
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Newsletters are not meant to save journalism
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What I talk about when I talk about stupid algorithms
By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights, does the content creator a disservice, and sets up a…
Alexandre Botão
Mar 8, 2021
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What I talk about when I talk about stupid algorithms
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Hit the headphone, Jack
A world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's poignant epiphany)
Alexandre Botão
Feb 25, 2021
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Hit the headphone, Jack
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The silent war for the noisy market of ubiquitous computing
Why it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change all of our personal, professional…
Alexandre Botão
Feb 21, 2021
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The silent war for the noisy market of ubiquitous computing
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The laZy generation
Multiple reports and studies have been warning that sports industry has a Gen Z problem. The “problem” part is real, but they’re blaming the wrong…
Alexandre Botão
Feb 12, 2021
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The laZy generation
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The subscription game is actually the cancel anytime game
Who’s winning — and losing — the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies’ numbers
Alexandre Botão
Feb 6, 2021
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The subscription game is actually the cancel anytime game
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