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Forget YouTube Premium which charges too much and offers too little. What would happen if the video-sharing titan created a more aggressive yet affordable paid subscription service?
Alexandre Botão
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Clubhouse, Spaces, Fireside… the “pivot to” season is opening again. Here’s what will work and what can go wrong with the “next best thing” in media
Alexandre Botão
Behold media’s otherworldly talent of keeping the hope alive: the recycled hype around “new” methods of presenting (and charging for) online content is…
Alexandre Botão
By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights, does the content creator a disservice, and sets up a…
Alexandre Botão
A world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's poignant epiphany)
Alexandre Botão
Why it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change all of our personal, professional…
Alexandre Botão
Multiple reports and studies have been warning that sports industry has a Gen Z problem. The “problem” part is real, but they’re blaming the wrong…
Alexandre Botão
Who’s winning — and losing — the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies’ numbers
Alexandre Botão
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